Brave, honest and open, the second album from Elias,Holy, Endlessly Sad, Love, released on Haele Records and AntiFragile Music in October 2021, is to all intents and purposes a classic soul record.Holy, Endlessly Sad, Lovealso heralds a new approach, one in stark contrast to the trademark “big sound” of the Swedish singer’s career to date. The album’s first single, the gentle and reflective ‘My Kind of Fire’ suggests that Elias stepped back to take control of a creative situation that maybe threatened to get out of hand.
Ellias’s output has often been shaped by his willingness to listen and learn from others: he has travelled the world to write songs with various writers and producers. It has been a major factor in his success, from his earliest days in Tensta Gospel Choir to working with the likes of Paul Epworth, John Hill and Fraser T Smith.
Vulnerable this music may be, but that’s often the price to pay for being brutally honest in art. It’s also Elias’s guiding creative spirit: the music he makes has to have some basis in his life. Otherwise, it’s not worth singing about. Of the new tracks on his new LP he says, “I write about what's inside and around me at the moment.” This honesty is driven by a stark choice. From an early age Elias has seen what he doesn't want to become. And to him, there really is no other option. It’s this, or cleaning floors.