Corporate merch can build brand loyalty — or waste money. Here are 5 common mistakes and how to avoid them.
1. Going for the cheapest option: Cheap merch breaks, fades, or gets tossed. Invest in sustainable quality.
2. Ordering too much: Deadstock = wasted budget. Use pre-order campaigns or order smaller batches.
3. Ignoring sustainability: Customers and employees expect eco-friendly choices.
4. Bad design: No one wears a logo slapped on a t-shirt. Create designs that people actually want to use.
5. Not aligning with your brand: Your merch should reflect your values. If you’re promoting innovation or care, your merch should prove it.
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