Introduction
Choosing the right printing technique is one of the most important steps in creating sustainable merchandise. From the inks used to the energy consumed, your printing choices shape both the quality of your products and their environmental impact. Let’s dive into the most common methods and how they fit into a sustainable merch strategy.
1. Screen Printing with Water-Based Inks
Screen printing is a classic choice for bold designs. When done with water-based inks, it avoids harmful chemicals and produces a soft, long-lasting print. It’s ideal for large runs and simple graphics, making it a staple in sustainable merch. Learn more about our process on the Printing hub.
2. DTG (Direct-to-Garment) for Detailed Designs
DTG printing allows complex, colorful artwork to shine. It’s best suited for smaller batches and pre-order campaigns. Since you only print what’s ordered, it reduces overproduction. This method works perfectly with your Pre-order Campaigns model.
3. Embroidery for Longevity
Embroidery adds texture and a premium feel to merch. It’s durable, timeless, and doesn’t fade with washing. Perfect for hoodies, caps, and jackets, embroidery turns simple items into brand statements.
4. Transfer Printing for Flexibility
Transfer printing is great for small details like sleeve logos or inner tags. It offers flexibility in placement and is often combined with other techniques. While not always the greenest choice, choosing certified, eco-friendly transfers can keep it sustainable.
5. Local Production Reduces Impact
Beyond the technique itself, where you print matters. Local printing cuts shipping emissions, supports nearby jobs, and ensures better oversight. Our Stockholm-based production reflects this principle, outlined in the Sustainability hub.
Conclusion
Every printing method has its place in sustainable merch. The key is to match your design with the right technique while keeping ethics and the environment in mind.
Want to explore which printing technique fits your next merch drop? Get a quote and we’ll help you choose the best option.
