“Sustainable” and “eco-friendly” are everywhere. But without proof, they don’t mean much. That’s called greenwashing, and it’s a growing problem in the merch industry.
What is Greenwashing?
Greenwashing is when companies make sustainability claims without backing them up with real action or certifications. It’s marketing without substance.
Common Greenwashing Tactics
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Vague claims like “eco” or “natural”
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Highlighting one feature while ignoring others (organic cotton but unethical factories)
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Fake or meaningless “eco” logos
How to Avoid Greenwashing
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Look for certifications like GOTS, Fair Wear, or OCS
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Ask about the supply chain
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Work with partners who share transparent sustainability commitments
Want merch that’s genuinely sustainable? Get a quote or check out how our pre-order campaigns work.
