Merch is more than t-shirts and tote bags. In 2025, it’s about sustainability, connection, and doing right by both fans and the planet. Here’s how to plan music merch the smart way.
1. Choose Better Materials
Skip polyester blends. Go for GOTS-certified organic cotton or recycled fabrics. They last longer, feel better, and lower your carbon footprint.
2. Keep Production Local
Work with local printers to reduce shipping emissions and support nearby jobs. At Sustainable Better Merch, everything is printed in Stockholm with eco-friendly inks.
3. Go Pre-Order
A pre-order campaign means no overproduction. Fans order first, you only print what sells, and there’s zero waste.
4. Prioritise Ethical Supply Chains
Fair pay and safe conditions matter. Fans care about the story behind the merch as much as the design.
5. Shipping and Packaging
Avoid air freight, use minimal packaging, and stick to recyclable or compostable options.
Want to launch your own eco-friendly merch line? Get a quote today.
